India Design Mark Exhibition
Identity design
Graphic design
Space and Layout design
Exhibition design
A live project executed during academic course to design the Exhibition for IDM (India Design Mark) 2023 which took place in Chennai. The biggest challenge was time constraint and budget.
The layout involved creating visually engaging and functional design to showcase the Awarded products and promote design excellence in India. The Exhibition layout aimed to create an immersive experience for visitors, allowing them to explore and appreciate the showcased products in an organized and aesthetically pleasing manner.
The Octagonal shape layout was taken ahead with opportunity to create visually interesting space with combination of geometry and dynamism which provided diverse display opportunities. It facilitates efficient traffic flow within the exhibition. By creating a circular or wavyy circulation path visitors can easily navigate from one display area to another without encountering dead ends or congestion
The Layout is meticulously crafted taking into consideration the dimensions and specifications of all the products displayed. Each product is accompanied with a banner highlighting key information about it. Each product is raised on podiums and carpet to highlight it.
Along with the exhibition layout the identity was also designed taking inspiration from Good Design . It conveys the values of design excellence, innovation and cultural richness
Physical Exhibition
The Exhibition Layout and identity was taken forward and executed in Chennai,2023 by the execution team.
Acknowledgement
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Sincere gratitude towards everyone involved in this project, to the executers, helpers, students who were involved in designing and execution.
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Special thanks to Naim Shaikh and Praveen Nahar for the opportunity .
Project Brief : To design exhibition layout and Identity for India Design Mark,2023 taking place in Chennai
Timeline : 1.5 weeks
3D design proposal | by a team of 18 students of Product design ,2020 batch of NID Ahmedabad
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Entrance
Product Display
